SEO and Digital Ads
A winning combination for insurance agency marketing
Some combination of SEO efforts and digital ads should be at the core of every insurance agency marketing strategy- but let’s talk a little more about how they fit together. This assumes we have identified our keyword targets and laid the groundwork for measuring our success by making sure we are listed in Google and Bing maps and that we have access to Google tools. Now that we can determine what our traffic baselines are currently and we can track our progress- where do we go from here?
Start with SEO
Search engine optimization is not the fastest way to generate leads tomorrow or next week, but it is the most effective. You should also start with SEO precisely because it won’t happen overnight. This is something you need to begin to put resources into and steadily feed it. Think of it like disciplined strength exercises for your business. The results take time, but they are extremely gratifying.
When you make progress in this area, you will have fresh batches of eyeballs to your business every single day, and this can accelerate your improvement in every other area. When you have steady traffic, you can improve your engagement and conversions. If you don’t generate traffic, the slickest sales people and most efficient processes can’t help you generate more sales. It’s like having a lid on your sales funnel.
We explore SEO techniques in more detail for FREE for our subscribers- and more importantly, we offer access to assistance when you need it. Whether you start tackling that yourself or decide to ask for our help, the next logical question is what you can do to have a more immediate impact? The answer: Digital Advertising- specifically Google ads- including mobile.
Using Digital Ads for Agency Marketing
Does advertising with Google affect your SEO with Google?
Our educational content is FREE. For those who want to start taking their digital efforts seriously, our full suite of tools is ONLY $40/mo and we offer full service SEO and Ads to those who have no particular interest in DIY.